Five Ways to Rebrand and Restyle Your Website

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Rebranding has to do with changing how you want your company image to be perceived. It’s more than just putting a new logo at the top of your letterhead and website. Before any website rebranding and restyling project, it is always best to know WHY you want to change your image. Here are a few questions to ask before rebranding and restyling your website:

  • Are you changing your website to appeal to a specific or broader audience?
  • Are you adding new services to your service offerings?
  • Are you bored with your current website?
  • Did you see someone else’s website that you thought looked better than your website?
  • Have you sensed that your current website isn’t getting you the results that you expected?
  • Did someone tell you that you needed to update your website?

Here are a few tips to rebrand and restyle your website.

1. Update the colors on your website that reflect how you want your audience to feel when they visit your website. These colors can compliment the logo, but doesn’t have to be exactly the same color as the logo.

2. Change up the photos to reflect current styles. Do the main photos on your website look dated or ‘old’.

3. Do an overhaul on your website copy (or verbiage). Words mean A LOT on a website because they can help or hurt your website SEO (search engine optimization).  Headings that might have worked years ago for your website, might not work now if you are moving into a new direction.

4. Add a new opt-in offer.  Create and give away some free content either as a video, worksheet or special report.

5. Update your logo. 

Download my website planning guide to help you thru your website makeover.

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