Are you not getting the results you want from your Facebook page?
If you aren’t getting the sales or interactions thru your Facebook page, it might be time to give the page a makeover.
In this blog post, I’ll show you 7 Simple Ways to Make Over Your Facebook page. These simple updates can will set your page up for success.
However before you make any change to your Facebook page, I would recommend doing an audit (or inspection) of your page.
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An audit is like a checkup. You perform a check up to see what you need to fix first.
Here’s what you are going to inspect:
- Check your page information. Is it accurate?
- Check your Facebook Insights. What posts are getting the most and least amount of engagement (likes, comments, views)?
- Check your Facebook url. Is it easy to understand. For example, my Facebook page URL is Facebook.com/makemeovereb. It’s easy to share.
- Check your Facebook page username. Ours is @makemeoverb.
- Check your admin access. Who has access to your page as an admin? Only allow those whom you trust.
- How often do you post?
After you make your inspection, you can decide where to start the makeover first. By presenting a professional, well-branded profile, you can start attracting new customers, and network with existing ones.
Here are 7 Simple Ways to Make Over Your Facebook Page.
1. Publish New Profile and Cover Image
When you update your profile and cover image, the update will show in up the timeline as a post. The Facebook cover photo is the first image people usually see when they go to your page either on their desktop, tablet or mobile device. Utilize this space to show what your business is all about, who you serve or focus on a particular service or product feature. Also your page’s profile photo can be your company’s logo or a photo of you. Remember the profile photo is like a signature that goes with you whereever you post as your page within Facebook.
2. Add a Call-to-Action Button to Your Facebook Page
The “Call-to-action” buttons can help your customers interact with you. It calls them to make an action that is important to your business. Facebook gives you several button options to use. You can link to your website, store, a section within your Facebook page, let them email your or an external website or your choice.
To add a call-to-action button to your Page:
- Go to your Page.
- Click + Add a Button below your Page’s cover photo.
- Select a button from the dropdown menu and follow the on-screen instructions.
- Click Finish.
- Once the button has been created, you can test your button: Hover over your button.
- Select Test Button.
3. Delete Photos/Videos from your Photo section that aren’t relevant to your business
This is way to clean house of anything that is no longer serving the purpose you intended. The photo that you posted 3 years ago might be irrelevant now on your page if you have changed the direction of your brand. Always view your page as someone else to see what photos and videos are more likely to be shown. You might be surprised to see that it’s not the photo/video you want tied to your business at this point in time. If it doesn’t ‘spark joy’ as they say, delete it.
4. Update the captions and descriptions of your photos and videos
If someone lands on your photo, would you rather them figure out what the photo was about or you tell them what it was about? Give your photos and videos descriptions. You could use this space to write a little ‘blog’ post that goes with the photo. Use words that will appeal to your audience. Also, your photo (and thus your page) will more likely come up in a Facebook search when you use words associated with terms people are searching for (in relation to your services/products). For example, if you are in real estate selling homes in a particular area, you might want to use terms such as ‘homes for sale in -insert area here-‘.
5. Update your About section
Your About section is your chance to tell what you do, who your services are for and tell the story of your company. This section can also be used to include your current location, hours of operation and how your clients can get in touch with you.
6. Respond to all comments
Facebook is all about engagement. Engagement can include the likes, comments, and shares, but it can also include checking in to your location or tagging you in a post. When someone takes the time to comment on your post, reply to their comment. This will help your engagement.
7. Advertise positive reviews
Positive reviews can help your brand. You can post your reviews in the form of images with quotes of testimonials or a video review. 51% of consumers will select a local business if it has positive reviews. (Source: Vendasta.com)
If you want to get the most out of your Facebook page, it’ important to keep your page information updated, it reflects your brand, and provides value for your audience.