Supercharge Your Business Growth – 5 Ways to Get Organized

It’s a new year and we all know what that means. Resolutions, good intentions, and hopefully a ton of growth in 2020!

If you’re planning on growing your business, though, you need to have a solid plan of organization.

I’m not going to lie. It’s tough to stay organized and on task, all the while looking at your bottom line. Over the years, though, I’ve learned that cutting corners to “save time,” in the end only causes more stress, and eventually the loss of revenue.

You know what I’m talking about.

It’s when you decide that you’ll move that client file to right digital spot when you have time. Or, that you’ll sit down and make your weekly to-do list later, but right now you have to get to work because someone has to pay the bills!

Ultimately, you just end up spending more time (hence, money) later on when you’re trying to find that missing file or when you have that sneaking suspicion you’ve forgotten to do something (like a client project).

Let’s let 2018 be the year we all kick the bad habit of organization neglect. Here are a few of my tried and true tips and tools for easing the overwhelm and getting organized.

5 Ways to Beat Organization Neglect

Take a few minutes each morning to plan. It can be tempting to roll with the punches and tackle every project or issue that happens to confront you during the day. It’s also exhausting! So take a few minutes each morning to think about what you want to accomplish this week. Then think about what you want or need to accomplish that day. Tie up any loose ends from the day before and then work methodically through your task list.

Use project management apps. A few of my favorites include ToDoist and Trello. I’ve used ToDoist when working with clients and I use Trello as a tool to plan my blog posts, content, and my goals. It integrates with many other apps, and it’s free!

Set a timer. How many times have you thought to yourself,“Oh that takes about five minutes to do,” and an hour and a half later, you’re still at it. Setting a timer helps to keep you aware of how you spend your time. Also, if you have clients that you bill by the project, it will help you to provide a more accurate estimate as well as keep you on task so you don’t lose money. Toggl is a great tool for keeping track of your time — both for solopreneurs and for teams.

Don’t let your inbox get overwhelmed. Alright, this is definitely easier said than done. However, it’s totally possible to get to inbox zero (I admit I’m still working on this!). Make it your goal to address your email every day at a fixed time. Reply to any emails that warrant a response, and if they involve a to-do item, put it on your Trello list. Delete any emails that you don’t need. Email extensions like Sortd can help you to organize your emails and even integrate tasks, put snooze timers on emails, and sort them into lists that you’ve created.

Name your files and/or label them. If you’ve noticed that “wheel of death” (for Mac users) or the timer that just won’t go away (for PC lovers), it’s probably time to do some digital cleanup. However, when looking at your thousands of files, it can be overwhelming to try and sort through them all. So, this year, make it your resolve to clearly label all of your files. For instance, if you have client image files, name them all something consistent, like “[Client Name] — [Images] — [Image Name].” When you have to delete old files, it will be so much easier to do so!

I hope these simple tips help you to get ready for an amazing new year with lots of growth, and of course, an incredibly organized business!

How I Create My Social Media Marketing Strategy

Using social media for fun is EASY. But how do you use it to get people to buy from you? 

When I started using social media back in 2007, it was to share pics about my life, my lunch and randomness. I eventually shared my blog posts hoping someone would read it.

Twelve years later, I use it to share stuff about my life, my lunch AND my business. All social platforms such as Facebook, LinkedIn, Instagram, YouTube, Pinterest, etc have been great places to promote products, services and agendas (good or bad).

But how do you create a social media marketing strategy that doesn’t feel like one pitch or sale after another?

Here are a few things to keep in mind:

  • Social media was made to be social (not really for business)
  • Nobody likes to be sold all the time
  • Social is the ‘new’ tv

In a recent Facebook live video on my Fan page, I shared the following tips for creating a social media marketing strategy to help you get new business.

Here’s how I create my social media strategy for myself and my clients:

  1. Determine WHO my message is for (Define my target market)
  2. Determine WHAT my message is (Define my message)
  3. Determine my GOAL for each post and overall campaign (this helps you decide on a call to action in each post)
    1. Do I want to sell products
    2. Do I want to sell services
    3. Do I want them to join my list
    4. Do I want them to comment/share the post
  4. Determine HOW I want to deliver the message
    1. Photos (illustrate the message)
    2. Graphics (Images with text on top. I use Canva.com to create my images)
    3. Video (64% of consumers say that that watching a marketing video on Facebook has influenced a purchasing decision)
    4. Text/link posts: Just words and words and links (which you can include a link in the other delivery methods)
  5. Analyze the results to see what’s working. Focus on the engagement and views of the post. Each platform (LinkedIn, Facebook, Instagram, Pinterest, etc) has a way for you to analyze your results.

How I accomplish this

I usually like to take time each month and write all this out for myself and my client. Having a strategy helps me to have clear direction and gets results.

In conclusion

I’ve received comments on posts and requests from people (who may not comment on the post) to work me. My clients also see an increase in engagement on their posts and requests for new business as well.

So is it time for you to makeover how you approach your social media strategy? It’s easier than you think.

If you need help with creating a social media strategy, I’m just an email away. Schedule a discovery call with me to see if we’re a good fit. Schedule a Discovery Call

12 Critical Elements Every Website Homepage Must Have [INFOGRAPHIC]

“If you’re considering a website redesign or are wondering how to generate more leads from your website, it’s a good idea to start with your homepage. Serving as your company’s virtual front door, this page is generally responsible for drawing in a majority of your website’s traffic. And despite its prominence, many businesses struggle to optimize it properly.” via Hubspot.com

Infographic provided by Hubspot.

12 Critical Elements Every Homepage Must Have

How to Choose a WordPress Theme

Now that you’ve set up your self-hosted WordPress website, your next step is choosing a theme layout that fits with your business.

Each WordPress installation comes with hundreds of free theme options to choose from. In this post, I will share with you a few tips on how to choose the right theme for your website.

Did you find this helpful? Will you choose a free theme or a premium theme?

Travel: 1st Time in Quebec City

Our 30-day stay in Quebec City, Quebec was wonderful. It was our first time traveling abroad (away from home) for an extended stay of 30-days.

Because our jobs are location independent, we were able to carry out our work schedule like normal. However, during our off hours we explored the city, met some wonderful people and tried new foods.

I’m looking forward to visiting Quebec again.

Video Edited in iMovie
Original music by Ebony