The Facebook fan page cover photo is the first image people will see when they go to your page either on their desktop, tablet or mobile device.
So your fan page cover photo could represent what your page is about, who you are and what you sell.
In this post, I’ll share with you four simple ways to get the most out of your Facebook (Fan page) cover photo.
The Guidelines For Facebook Cover Photo Images
Dimensions of the Facebook cover photo for Fan pages currently displays at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones. In the ever-changing world of Facebook, be sure to check out their latest Facebook page guidelines on their website.
4 Easy Ways to Use Your Facebook Cover Photo
1 – Thank your fans. Revlon thanked their 500,000 Facebook fans.
2 – Show your product in action. Mary Kay shows a model’s wearing their makeup and signature lipstick color.
3 – Promote your business tagline.
4 – Promote your other social media sites. In a previous Facebook cover photo, I used an image of me ‘walking’ to show that I was on the move, and thus the social media badges are below.
Cover Photos Do’s:
- Be creative and experiment with images your audience responds well to.
- After uploading the image, write a description (caption) for the image so that it will more likely come up in Facebook search. Use words that people are more likely to search for regarding your business, service or page.
Cover Photos Don’ts:
All cover photos are public, which means anyone visiting your Page will be able to see the cover photo. Cover photos can’t be deceptive, misleading, infringe on anyone else’s copyright or be in violation of the Pages Terms.
Cover photos may not include images with more than 20% text.
You may not encourage people to upload your cover photo to their personal timelines.
Resources to help you create a FAB Facebook Cover Photo
Resources to help you keep your Facebook page looking good
- Creating and Managing Your Facebook Page
- How to Create a Social Media Content Plan and Schedule
- Understanding your overall brand objectives
As you use Facebook to showcase your salon services remember to use images that show what you do, who you are and how you can help your clients. The Facebook cover photo and profile area is a great place to start. Using Facebook as part of your overall branding strategy can be beneficial. Just remember to make it FAB and stick to their guidelines.