Facebook Insights provide information about your Page’s performance, like demographic data about your audience and how people are responding to your posts.
In this post, I’ll explain the how you can make sense of your Facebook Insights and use that information to create better posts for your page.
You can use Insights to:
- Understand how people are engaging with your Page.
- View metrics about your Page’s performance.
- Learn which posts have the most engagement and see when your audience is on Facebook.
Please note, that any admins of your Facebook page can access the insights for the last 2 years. However if your page is categorized as a Community page, you won’t be able to see the Insights.
(I also recorded a Facebook live on April 28, 2020, where I explained Facebook Insights using my Facebook page)
My 3-step process to make sense of Facebook Insights quickly
First off (step 1) Get you some tea and turn off all distractions around you. You will need to use all parts of your brain on this one (especially if you don’t think you’re techie or analytical enough). Having a quiet atmosphere will help you focus on the tedious task of looking at all those charts, graphs and such.
Step 2: Use your Desktop computer (not your phone) when accessing your Insights for the first time. On the top (or left) of your Facebook page, click Insights. If you don’t see Insights, click More. Click sections on the left for more information.
Step 3: Take a deep breath and dive right in and review the Overview section first. This section gives you a summary of your page’s likes, reach and engagement. You can view information by specific date range. For a more detail analysis, you can click on each section on the left side of your screen. (Source: Facebook)
Key Terms to Understand in Facebook Insights
- Page views are the number of times a Page’s profile has been viewed by people, including people who are logged into Facebook and those who aren’t.
- Reach is the number of people who saw any content from your Page or about your Page. This metric is estimated.
- Impressions are the number of times any content from your Page or about your Page entered a person’s screen.
- Engagement are how people have interacted with your page either thru a like, comment, share or check-in.
Now that you know your analytics, here’s how to use them.
Remember getting more views on Facebook (or any social media platform) is all about getting people’s attention.
Review your posts to see which content is getting more traffic (reach, impressions, likes and engagement). Create engaging content that you audience would want to interact with and could possible create leads for you.
Also, listen to what your audience is talking about on their platforms. Deliver in a way that will reach them. You can use social listening tools such as Hootsuite, Sprout Social or Buffer.com to get an idea of what your ideal client’s concerns are.
Remember this: Facebook mentions three major categories of ranking signals (how they rank our posts):
- Who a user typically interacts with
- The type of media in the post (eg., video, link, photo, etc.)
- The popularity of the post
Facebook Insights gives a lot of useful information about your page. Remember it’s important how you use this information to create content that your followers find useful and relevant to your brand. Happy posting.