How do you show leadership using your social media channels? For entrepreneurs that lead a team or small businesses that have a staff, having a social media policy in place can build team spirit or break it. Does your social media policy need a makeover?
Don’t use social media to vent about your family drama.
Do create excitement about and build buzz with your team about your company’s campaign. Encourage the team to share the company’s blog posts.
Don’t post that you don’t like your team. That is just poor taste and not professional. Your team will not respect a leader that doesn’t like them.
Do own up to your mistakes. Apologize and work to correct it.
Sometimes we don’t get it right all the time, however, it’s never too late to clean up your personal and professional brand on social media.