In this podcast interview with Jon Czeranna from Wit and Craft, the discussion revolves around building a brand identity beyond the logo.
While a logo’s primary function is to identify the brand, branding involves consistent messaging, advertising, and external-facing communication.
The ultimate goal of branding is to create a unique identity within a competitive industry, offering customers a compelling reason to choose a particular brand.
A video highlight from our podcast.
Here’s a glance at this episode…
- The interview is with Jon Czeranna from Wit and Craft.
- The conversation revolves around the difference between branding and having a logo.
- Branding includes elements like logo, colors, typography, brand strategy, and positioning.
- Jon explains that a logo’s job is to identify the brand, while branding encompasses all other aspects and requires consistency in messaging, advertising, and external-facing communication.
Full podcast interview
Where to Find Jon Czeranna
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