MME Podcast interview with Jon Czeranna

In this podcast interview with Jon Czeranna from Wit and Craft, the discussion revolves around building a brand identity beyond the logo.

While a logo’s primary function is to identify the brand, branding involves consistent messaging, advertising, and external-facing communication.

The ultimate goal of branding is to create a unique identity within a competitive industry, offering customers a compelling reason to choose a particular brand.

A video highlight from our podcast.

Here’s a glance at this episode…

Podcast Highlights

  • The interview is with Jon Czeranna from Wit and Craft.
  • The conversation revolves around the difference between branding and having a logo.
  • Branding includes elements like logo, colors, typography, brand strategy, and positioning.
  • Jon explains that a logo’s job is to identify the brand, while branding encompasses all other aspects and requires consistency in messaging, advertising, and external-facing communication.

Full podcast interview

Where to Find Jon Czeranna

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