Podcast – How Service Providers Can Demonstrate Their Expertise with Erica Breuer

In this episode, Ebony Looney talks with messaging and thought leadership strategist Erica Breuer about how service providers can be seen as an expert instead of just an option. Erica shares invaluable insights on how service providers, particularly in wellness and beauty industries, can harness the art of communication to elevate their expertise at different stages of their business. Erica advises service providers, especially in wellness and beauty industries, on leveraging language to position themselves as experts, emphasizing transparency, commitment, and care in communication.

Podcast Highlights

  • Expertise Development: Erica Breuer discusses the misconception of becoming an expert within the first few years and emphasizes the importance of building towards expertise over time.
  • Authenticity over Pretense: Faking expertise can backfire, as authenticity is key to sounding and appearing like an expert.
  • Messaging Strategy: Erica provides insights into crafting messaging that resonates with audiences, drawing from her background in thought leadership strategy.
  • Experience and Background: Erica’s expertise stems from over a decade of experience in supporting brands, with roots in consulting, startup environments, and museum exhibition design.
  • Using Words to Establish Expertise: Erica advises service providers, especially in wellness and beauty industries, on leveraging language to position themselves as experts, emphasizing transparency, commitment, and care in communication.

About Erica Breuer

Sharing your brilliance shouldn’t require an MBA in marketing” is the lens Erica Breuer applies to her work as a Messaging & Thought Leadership Strategist.

Through workshops and 1-on-1 support, Erica provides the strategy and creative insight you need in order to graduate from a life of endless edits, to one where you have a message that takes you from option to stand out expert.

Erica’s reputation for translating complexity into connection is underpinned by 10+ years of experience supporting brands in the consulting and startup arenas. Her talent for finding unexpected messaging angles was born during her experiences in the museum world, as well through her comedy training with The Second City.

Today, Erica advances her goal of helping talented voices and minds overcome invisibility (and silence) through her signature Message Maker™ and Message Momentum™ programs.

Connect with Erica Breuer online

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