Posting articles or blog posts on your website is a great way to build your reputation in your field and get people to your website.
Think of the articles that you read online. Do you share them with your friends or colleagues? Do you reference them when making a point on a particular subject?
In this post, I’ll share with you how to write articles for your consulting business that can position you as an expert in your field. I’ll also share some post ideas that you can use on your website.
** Disclaimer: This post will contain affiliate links. If you click on the links and make a purchase, I will receive a commission at no extra cost to you
Why You Need Blog Articles On Your Website
Whether you decided to write the articles yourself or get someone else to write for you, here’s why you need them on your website.
- Companies who blog get 97% more links to their websites (OptinMonster)
- Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog. (DemandMetric)
- New articles gives your audience a reason to come back to your website and can help your website rank in Google.
Here’s the Basic Blog Article Format
I like to compare the “Basic Blog Article Format” to the basic writing format I learned in elementary school: Intro pararaph, give the details in several paragraphs, then conclude it.
The process can be tedious, but I find that breaking down the article into sections, helps me plan out what I want to write about. BTW, it can take an average 2-3 hours to write a good blog post of about 1,000 words.
Section 1 – Awesome Headline. Should tell the audience what the article is about and how it will help them. Such as “How to Write Articles for Your Consulting Business”. I like to use the Coschedule Headline Anaylyzer tool when planning titles for posts.
Section 2 – Catchy Picture. The photo can be a picture that illustrates what the article is about. Be sure to check the copyright on photos you use. Canva.com has an extensive image library and you can format them for your social media accounts as well.
Section 3 – Introduction. The first sentence should hook your audience and let them know what the article will be about.
Section 4 – Lead in. Tell the reader what main points you will talk about in the article. For SEO purposes, this should include the main keywords that you want your article to focus on (and get picked up by Google).
Section 5 – Your Main Points. This section will include explanations of each main point. Use a subheading and a paragraph or two for each main point. When a reader scans your article, they will quickly see what your main points are.
Section 6 – Your Conclusion. Wrap up your article in a nice way.
Section 7 – Invitation for Feedback. You can invite readers to comment (if you have a comment section), share the post with a friend or simply state “What do you think? Will you try this?”
The 6 Types of Blog Articles You Can Use
You’re a consultant who has a deep knowledge on your subject. Here are 6 types of blog articles you can use.
- The How-To Post – Helps your reader to learn how to do something
- The List-Based Post – Share your list of favorites and explain why
- The Curated Post – Similar to a list-based post, but you’re curating content from around the web and sharing it in a post for your readers
- The SlideShare Post – A slide of photos.
- The Newsjack Post – Take a current event story and talk about it as it relates to your topic and audience.
Hubspot, the marketing resource for marketers for templates and software, has FREE 6 blogging templates available for download on their website.
OR if you would like me to assist you with creating blog articles for your website, let’s schedule a chat using my online calendar. Click here to schedule – https://www.makemeovereb.com/contact
Posting blog articles on your website is a great way to build your reputation in your field and get people to your website. Knowing the components of your article will help ease the overwhelm in organizing your posts for your website.
Are you ready to try this?