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How to Write Blog Articles for Your Consulting Business

Posting articles or blog posts on your website is a great way to build your reputation in your field and get people to your website.

Think of the articles that you read online. Do you share them with your friends or colleagues? Do you reference them when making a point on a particular subject?

In this post, I’ll share with you how to write articles for your consulting business that can position you as an expert in your field. I’ll also share some post ideas that you can use on your website.

** Disclaimer: This post will contain affiliate links. If you click on the links and make a purchase, I will receive a commission at no extra cost to you

Why You Need Blog Articles On Your Website

Whether you decided to write the articles yourself or get someone else to write for you, here’s why you need them on your website.

  • Companies who blog get 97% more links to their websites (OptinMonster)
  • Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog. (DemandMetric)
  • New articles gives your audience a reason to come back to your website and can help your website rank in Google.

Here’s the Basic Blog Article Format

I like to compare the “Basic Blog Article Format” to the basic writing format I learned in elementary school: Intro pararaph, give the details in several paragraphs, then conclude it.

The process can be tedious, but I find that breaking down the article into sections, helps me plan out what I want to write about. BTW, it can take an average 2-3 hours to write a good blog post of about 1,000 words.

Section 1 – Awesome Headline. Should tell the audience what the article is about and how it will help them. Such as “How to Write Articles for Your Consulting Business”. I like to use the Coschedule Headline Anaylyzer tool when planning titles for posts.

Section 2 – Catchy Picture. The photo can be a picture that illustrates what the article is about. Be sure to check the copyright on photos you use. Canva.com has an extensive image library and you can format them for your social media accounts as well.

Section 3 – Introduction. The first sentence should hook your audience and let them know what the article will be about.

Section 4 – Lead in. Tell the reader what main points you will talk about in the article. For SEO purposes, this should include the main keywords that you want your article to focus on (and get picked up by Google).

Section 5 – Your Main Points.  This section will include explanations of each main point. Use a subheading  and a paragraph or two for each main point. When a reader scans your article, they will quickly see what your main points are.

Section 6 – Your Conclusion. Wrap up your article in a nice way.

Section 7 – Invitation for Feedback.  You can invite readers to comment (if you have a comment section), share the post with a friend or simply state “What do you think? Will you try this?”

The 6 Types of  Blog Articles You Can Use

You’re a consultant who has a deep knowledge on your subject. Here are 6 types of blog articles you can use.

  • The How-To Post – Helps your reader to learn how to do something
  • The List-Based Post – Share your list of favorites and explain why
  • The Curated Post – Similar to a list-based post, but you’re curating content from around the web and sharing it in a post for your readers
  • The SlideShare Post – A slide of photos.
  • The Newsjack Post – Take a current event story and talk about it as it relates to your topic and audience.

Hubspot, the marketing resource for marketers for templates and software, has FREE 6 blogging templates available for download on their website.

OR if you would like me to assist you with creating blog articles for your website, let’s schedule a chat using my online calendar. Click here to schedule – https://www.makemeovereb.com/contact

In Conclusion

Posting blog articles on your website is a great way to build your reputation in your field and get people to your website. Knowing the components of your article will help ease the overwhelm in organizing your posts for your website.

Are you ready to try this?

 

Five Ways to Make Over Your Website and Get More Traffic

5 Ways to Makeover Your Website and Get More Traffic I believe every website periodically deserves a good makeover.

As your business objectives, services, and products evolve, it’s important that your website reflects these changes.

Truth be told, I’ve made over my blog and website dozens of times since I started blogging in 2007. I started out with a maroon theme on Blogspot with a basic header, but no logo. Then I decided that I wanted to keep the blog “light and airy” and changed the color to a soft pink and created a new logo.

At the time I was making all these changes, I was really just having fun testing out new blog tech tools. I eventually started helping others get their blogs started or giving them a blog makeover.

Since 2007, blogging and website design has changed. With each website makeover, I always included the use of the latest website design standards.

I advise upgrading your website every year or two and here are a few reasons why…

** Disclaimer: This post will contain affiliate links. If you click on the links and make a purchase, I will receive a commission at no extra cost to you.

Why You Need a Website Makeover and Upgrade

Your business objectives have changed and you need your website to reflect your current objectives with new branding.

You want to add a store to your website. Maybe you started out with a basic website that explained your services and told the story of your company. However, now you wish to add a store to sell products or services. Your homepage design will likely change because you will be adding featured store items to your home page.

You want to add a membership portal. A membership portal or section of your website can be beneficial for providing exclusive content for members only. Access to the membership section of your website can be for paid or free subscribers.

Your website gets hit with a virus and malware. Makeovers can also happen behind the scenes of a website. After your website’s files are cleaned up on the backend, it may be necessary to start fresh with a new design.

You’re not getting traffic to your site. SEO best practices constantly change. For example, when blogging first became “a thing,” keyword stuffing was an acceptable practice. However, now we write for humans as a best practice, so keyword stuffing is not acceptable and will get you shadowbanned from search.

You love your customers and you don’t want them to get bored seeing the same old content on your site. Your website is your digital storefront. If you never cleaned your windows or changed your displays, how interested would your customers be in paying you a visit?

So whether you decide to hire out a web developer or do it yourself, here are five ways you can makeover your website.

How to Make Over Your Website (Easy Fixes)

1. Change Your Website Theme or Layout (Design)

The layout or theme that you used five years ago may not reflect the business you are in today or may not be easy to navigate. For example, maybe you started out as a blogger and focused on your blog posts on the homepage. However, now you want to be known as a business coach, so your website’s layout should showcase your services and your blog in a way that appeals to potential clients.

StudioPress has a number of website themes to choose from. Not sure which to choose, contact us here or take a quiz from the Restyled316 website to find a theme that best meets your needs.

 

2:  Update Your Homepage Photos (Design)

Photos are selling point on any website. Your photos should reflect who you are selling to and your overall brand, whether you decide to use purchased stock photography or your own branded photos taken by a local photographer. Of course all photos you add to your website should be optimized in a way that improves your website’s speed. Google has a handy tool to help you check your website speed.

3: Update Your Website’s Words, Such as the Headers and Paragraphs (Technical)

Are your goals are the same as they were a few years ago? If not, then why not update your website’s words to be SEO-friendly, reflecting your current objective, services, and testimonials. The words on your website can determine how you rank in search engines such as Google. We wrote a post a while back on how to boost your website’s SEO.

You can also use the Google Webmaster Tool to see how your website is being found on Google or Neil Patel’s SEO Analyzer. Using these tools will help you determine how to rewrite your website’s word (a.k.a. copy) for the best results.

Pro Tips: Adding in weekly articles in a blog component of the website will help your customers find you.

4: Add More Video Content (Technical)

According to HubSpot, 72% of customers would rather learn about a product or service by way of video. So could you take your written blog content and create it as a video? Or could you record a video for your About or Services page, in addition to having the written content?

We do it all the time here on the MMOE blog.

Here’s an example of a blog post that I recorded as a video as well.

5. Update Your Call-to-Action Buttons (Technical)

Having call-to-action buttons (CTAs) strategically placed on your website is a must to generate more leads. Each CTA should be easy to find and lead your prospect to make a decision to either buy or download one of your cool guides.

In Conclusion

So there you have it, five ways to makeover your website and blog. There are many more ways to makeover a website and blog, but we’ll save that for another post.

How to Create a WordPress Blog

It is possible to create (start) a WordPress blog even if you’re not techie or geeky. However, know that it can take time if you’re not familiar with how websites work or this is your first time setting up a website or blog.

But it’s ok. Give yourself some time, take a deep breath and have fun with it. If you feel like you need help, our team is here to assist.

I speak from experience. In 2007, I created my first beauty blog without knowing a lot about websites. I created it using a blogging platform called. Blogger.com. Blogger websites are hosted by Google and usually have a xxxx.blogspot.com as a URL (or your website address). Over time, I needed my blogging website to do ‘more’.  Another beauty blogger recommend that I try using the self-hosted version of WordPress. She mentioned that WordPress made it easier to update my layout using a simple style sheet, manage my posts, upload my photos and so much more!

Over time, there have been other website and blogging platforms that have come out, but my favorite has been the self-hosted WordPress installation for my website management and to create websites for other entrepreneurs and small business owners.

How to Create Your WordPress Blog

And now I want to show you how you to create a WordPress blog using a self-hosted platform (such as Siteground.com).

Keep in mind. There is a difference between creating a blog on WordPress.com and using another host company and choosing a WordPress installation. (Click here for a side-by-side comparison from WPBeginner.com)

This post will contain affiliate links. If you click on the links and make a purchase, I will receive a commission at no extra cost to you.

How to create a WordPress blog in 8 Steps (using Siteground.com)

  1. Decide a name for your blog.
  2. Choose your web hosting package
  3. Register a new domain (or blog name such www.myblogname.com)
  4. Install WordPress
  5. Install a WordPress Theme
  6. Setup your WordPress theme (Widgets & Plugins)
  7. Create Content (pages and posts)
  8. Optimize for Search Engines (SEO)

The Techie Stuff

STEP 1: Choose a hosting plan

Siteground offers 3 WordPress Managed hosting plans that have everything to keep your website running fast and secure. You can see a complete comparison of features on the Siteground website.)

  • The StartUp plan is perfect for people with one website that are starting now
  • The GrowBig plan is a great value for money offer, including the option for multiple websites and the SuperCacher that greatly improves website speed. You can also transfer an existing WordPress here for free.
  • The GoGeek plan is perfect for people with e-commerce and larger sites, or more geeky development needs like staging and GIT integration

(You can always upgrade as your business and website visitors grow.  Keep in mind that these are special prices for new accounts. The renewal price will be at the regular-listed price on their website.)

Siteground Managed WP Hosting Plans

STEP 2: Register a new Domain name or attach an existing domain (one you already have somewhere else. We’ll talk about moving it later.)

You can register a new domain name or if you already have a domain with another company (that you want to move later), you do that here. A domain is the name of website’s URL or address. Choosing a name can take time because you want something that is unique to your blog (and that no one else has). Once you decide on the name, then you can click the “Proceed” button. If the domain name isn’t available (because someone else owns it), you will be instructed to choose another name.

Siteground Choose a domain page

STEP 3: Review & Complete your account setup with Siteground.

This is the step where you set up your Siteground account. You will need this information to access the ‘backend or inside’ of your website’s ‘matrix’, create email addresses (such as yourname@yourdomain.com) and monitor your website analytics.

siteground step 3 setup

 

Step 4: Install WordPress

To install WordPress using the SiteGround Wizard, first access your Customer Area. After you signup for our WordPress hosting package you will receive all the necessary information you need to login.

Once you login to your Customer Area for the first time, you will see a pop-up asking you if you want to Start a new website on your account. Select that option and click on the WordPress button.

 

siteground new setup wizard

A new section would appear where you should enter the login information for your new WordPress application. Once you are ready click on the Confirm button.

Next, choose what Enhancements you wish to add to your account – if you want to add any. When you are ready with this step – click on the Complete Setup button. (If you’re not sure what to choose, you can always come back to this later.)

sg startup hosting

That’s it! You can now go to the front page of your site and check out the newly installed WordPress application.

sg final set up

Step 5: Install a WordPress theme

After logging into your WordPress dashboard, you can install one of the many FREE WordPress themes that comes with your website or (you can upload another theme you have purchased from another company).

The first thing you need to do when you want to install a new WordPress theme is to login to your site admin page. Once there, go to Appearance -> Themes.

wordpress dashboard

 

Step 6: Setup theme according to the theme’s instructions.

All themes come with a different set of instructions so that you can have your website looking like the demo. Some themes come with a ‘1 click demo install’ option. If you find that you are in need of assistance setting up your theme, you can reach out to us and we can assist.

The Actually Blog Content (Creating posts and pages)

Step 7: Create content (pages and posts)

Each blog website consists of pages that don’t change much (such as an “ABOUT”, Contact, Services, etc.) and posts that are date sensitive. Your blog posts are centered around your topic of your blog.

  • Creating posts – From the wp-admin panel (inside your WordPress dashboard) go to Posts -> Add New.
  • Creating pages – From the wp-admin panel (inside your WordPress dashboard) go to Pages -> Add New.

Step 8: Optimize for Search Engines (SEO)

Optimizing your website for search involves using words in your posts that your website visitors are likely to search for in relation to your topic.

In conclusion

You have everything you need to start your WordPress blog. If you need help, feel free to reach out to us or your favorite web developer.

If you prefer a video tutorial to walk you thru the steps, the interwebs do not disappoint. Here is a handy (25-minute tutorial).

 

Also, please note: Siteground continues to upgrade their website to make it easier for website owners to manage their websites. Coming soon in 2020, Siteground will be updating the client are and site tools.

Happy blogging!

Top 10 Secrets to Boost Your SEO

Everyone wants to be number one, especially when it come to search engine rankings. “Ebony, I want to get on the first page of a Google search. Can you do that?”

Well, I’m here to tell you that, yes, it’s possible to appear on the first search page. And, no I can’t promise that it will happen. In fact, anyone that makes that blanket promise to you is probably (ok, most definitely) lying. Or, at the very least, just trying to make a sale.

The truth is, search engine rankings are in constant flux. One month, you beef up your content to be found for a certain keyword and you’re flying high. Unfortunately, your competition notices this, and they start beefing up their ranking, too. The struggle is real.

So, how can you ensure that your content gets seen by search engines and, more importantly, by humans that want to read your content?

No promises here, but I’m going to give you my top 10 secrets to help boost your SEO ranking. Follow these and you’re likely to be in good shape. Maybe not first page “good shape,” but at least you’ll have a fighting chance.

MY SEO Secrets Revealed

1. Use Synonyms
Google is pretty smart. If your website is selling art supplies, there’s no need to repetitively use the phrase “art supplies” over and over again. Actually, this will hurt your ranking. Instead. mix it up, just as you would if you were describing your site to a friend (think: tools for artists, arts and crafts, etc.)

2. Blog and Blog Some More
Having useful content for search engines to crawl is super important. It allows your audience to find you using several different search terms.

Be aware, though, that even if you blog twice per week, it may take up to six months for search
engines to really start favoring you. Regularity is key!

3. Don’t Use Too Many Tags in Your Blog Posts
Most of us use platforms like WordPress, where we can categorize our posts. However, putting your blog posts in too many categories can confuse search engines, and your site will likely get left out of the party.

Streamline your tags/categories and just stick to one per post.

4. Promote on Social
The more traffic your drive to your site using social, the more Google will favor the pages viewers are navigating to.

Think of it this way: Google is a business. What is the goal of any business? Isn’t it to give their customers what they want?

Looking at it like that, the more site traffic you have to a page or to your site, the more Google will realize that you’re giving its customers what they want.

5. Stop Using Canned and Stuffy Keywords
Most of us know that keyword stuffing is long gone. It’s spammy, awkward, and it just doesn’t work.

However, some people still have the mindset of using keywords in a very calculated formula. With more and more voice searches performed every year, though, it’s easy to see why keywords need to take a more relaxed approach. So stop thinking like a computer and start thinking like a human.

That’s all any of us wanted when the whole keyword world began, anyway, right?

6. Link to Reputable Sites
Your reputation is usually only as good as who you hang out with. And that’s true online, too.

Linking to reputable sites (and referencing the site or company name) can go a long way to building your reputation as a reliable business.

7. Improve Your Time on Page Stats
Google uses a tool called “RankBrain.” Basically, it measures the amount of time a user spends on your page.

Let’s say your art supply store ranks number three in a search. If your customers click on the search result for your site and spend several minutes there, it’s likely that Google will bump you up in search engine rankings.

How do you increase the time users spend on your page? You need to create relevant, customer-focused content. Use this customer focus calculator to see how your site ranks.

8. Use Long-Tail Keywords
Examples of short keywords are: “art supplies” or “art tools.” Examples of long-tail keywords include: “art supplies in Charlotte, NC” or “cheap supplies for new artists.”

Using long tail keywords may reduce the number of page visits you get, but it will also boost your ranking for those long-tail keywords, since your content will be more targeted to a specific audience.

9. Make Sure Your Site is Mobile-Friendly
Last year, Google announced its switch to mobile-first indexing. Since 60% of searches are performed on mobile, this change was really inevitable.

Use this tool to make sure your site is mobile-ready. https://search.google.com/test/mobile-friendly

10. Get Yourself on YouTube!
Finally, you’ve probably noticed I’m a little obsessed with creating video content. So, if you’re a little obsessed with watching videos, we’re a perfect match.

In fact, YouTube is now the world’s second-largest search engine. If you’re not maximizing your time on this giant platform, you’re missing out on a huge opportunity to boost your search engine rankings.

How to Create Your YouTube Channel 

There you have it! My top 10 secrets for boosting your SEO ranking. Now go forth and rank!

If you found this information useful, please share it.

Thanks!