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How to Make Sense of Facebook Insights Quickly

Facebook Insights provide information about your Page’s performance, like demographic data about your audience and how people are responding to your posts.

In this post, I’ll explain the how you can make sense of your Facebook Insights and use that information to create better posts for your page.

How to Make Sense of Your Facebook Insights Quickly

You can use Insights to:

  • Understand how people are engaging with your Page.
  • View metrics about your Page’s performance.
  • Learn which posts have the most engagement and see when your audience is on Facebook.

Please note, that any admins of your Facebook page can access the insights for the last 2 years. However if your page is categorized as a Community page, you won’t be able to see the Insights.

(I also recorded a Facebook live on April 28, 2020, where I explained Facebook Insights using my Facebook page)

My 3-step process to make sense of Facebook Insights quickly

First off (step 1) Get you some tea and turn off all distractions around you. You will need to use all parts of your brain on this one (especially if you don’t think you’re techie or analytical enough). Having a quiet atmosphere will help you focus on the tedious task of looking at all those charts, graphs and such.

Step  2: Use your Desktop computer (not your phone) when accessing your Insights for the first time. On the top (or left) of your Facebook page, click Insights. If you don’t see Insights, click More. Click sections on the left for more information.

Step 3: Take a deep breath and dive right in and review the Overview section first. This section gives you a summary of your page’s likes, reach and engagement. You can view information by specific date range. For a more detail analysis, you can click on each section on the left side of your screen. (Source: Facebook)

Facebook Insights Overview Section

Key Terms to Understand in Facebook Insights

  • Page views are the number of times a Page’s profile has been viewed by people, including people who are logged into Facebook and those who aren’t.
  • Reach is the number of people who saw any content from your Page or about your Page. This metric is estimated.
  • Impressions are the number of times any content from your Page or about your Page entered a person’s screen.
  • Engagement are how people have interacted with your page either thru a like, comment, share or check-in.

Now that you know your analytics, here’s how to use them.

Remember getting more views on Facebook (or any social media platform) is all about getting people’s attention. 

Review your posts to see which content is getting more traffic (reach, impressions, likes and engagement). Create engaging content that you audience would want to interact with and could possible create leads for you.

Also, listen to what your audience is talking about on their platforms. Deliver in a way that will reach them. You can use social listening tools such as Hootsuite, Sprout Social or Buffer.com to get an idea of what your ideal client’s concerns are.

Remember this: Facebook mentions three major categories of ranking signals (how they rank our posts):

  • Who a user typically interacts with
  • The type of media in the post (eg., video, link, photo, etc.)
  • The popularity of the post

In conclusion:

Facebook Insights gives a lot of useful information about your page. Remember it’s important how you use this information to create content that your followers find useful and relevant to your brand. Happy posting.

Facebook Cover Photo Tips For Hair Stylists

Image is important to your business so therefore your Facebook Fan Page cover photo should represent what your salon is all about.

The cover photo is the first image people usually see when they go to your page either on their desktop, tablet or mobile device.

Despite the every changing world of Facebook, your Facebook fan page can still be a powerful way to tell others about your salon, your services and to schedule appointments with you. Clients that want to brag about your services to their friends will likely share your page with others, either with a direct link or tagging your page.

In this post, I’ll share with you the current (as of January 2020) dimension guidelines of the Facebook Fan Page cover and profile photo along with some inspiration from salons around the world.

Facebook Cover Photo Tips For Hair Stylists

First things first – Facebook’s Size Guidelines (as of 2020)

Knowing what size you should make your cover image is important because you want to share your brilliance.

2020 Facebook Cover Guidelines

Here is an example I created using Canva.com.

Your Page’s profile picture:
  • Displays at 170×170 pixels on your Page on computers, 128×128 pixels on smartphones and 36×36 pixels on most feature phones.
Your Page’s cover photo:
  • Displays at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones.
  • Must be at least 400 pixels wide and 150 pixels tall.
  • Loads fastest as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes.
For profile pictures and cover photos with your logo or text, you may get a better result by using a PNG file.
Keep in mind that your Page’s profile picture will be cropped to a circular shape in ads and posts, but will remain the same square shape when people visit your Page. To preview what your Page’s profile picture will look when cropped, please see a few examples below. (Reference)

4 Easy Ideas for Facebook Fan Page Cover Photos for Hair Stylists

 

1 – Show and tell them who you are.

2020 Facebook Cover-Ideas for salons 1

You can do this with images a short video or slideshow of photos in a carousel. (How to add a slideshow.) The Salons at by JC Penny in Greensboro, NC uses a short video to attract clients and potential stylists to their salon. Remember to write a description for any photo or video that you post. Use words that describe your salon or services.

2 – Showcase a selection of your styles.

2020 Facebook Cover-Ideas for salons 2

In the example below, Travis Bernard Douglas shows three different types of styles that he creates for his clients.

3 – Show the inside of your salon. 

2020 Facebook Cover-Ideas for salons 3

Everyone wants to know what the inside of the salon looks like. B. Coiffure, Blow Dry Bar located in Columbia, SC they show the inside of the salon with a nice ‘hello’ pillow. This is cute and gives you an idea of the mood of their salon.

4 – Show your logo.

This is a simple and easy. That is all.

2020 Facebook Cover Ideas for salons 4

Remember this…

Cover Photos Do’s:

  • Be creative and experiment with images your audience responds well to.
  • After uploading the image, write a description (caption) for the image so that it will more likely come up in Facebook search. Use words that people are more likely to search for regarding your salon (such as the location of your salon and what you offer).

Cover Photos Don’ts:

  • All cover photos are public, which means anyone visiting your Page will be able to see the cover photo. Cover photos can’t be deceptive, misleading, infringe on anyone else’s copyright or be in violation of the Pages Terms.
  • Cover photos may not include images with more than 20% text.
  • You may not encourage people to upload your cover photo to their personal timelines.

Resources to help you create a FAB Facebook Cover Photo

Resources to help you keep your Facebook page FAB

In Conclusion

As you use Facebook to showcase your salon services remember to use images that show what you do, who you are and how you can help your clients. The Facebook cover photo and profile area is a great place to start. Using Facebook as part of your overall branding strategy can be beneficial. Just remember to make it FAB and stick to their guidelines.

4 Easy Ways to Use Your Facebook Cover Photo

The Facebook fan page cover photo is the first image people will see when they go to your page either on their desktop, tablet or mobile device.

2020 Facebook Cover-Ideas for salons 2

So your fan page cover photo could represent what your page is about, who you are and what you sell.

In this post, I’ll share with you four simple ways to get the most out of your Facebook (Fan page) cover photo.

Pin - 4 Easy Ways to Use Your Facebook Cover Photo

The Guidelines For Facebook Cover Photo Images

Dimensions of the Facebook cover photo for Fan pages currently displays at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones. In the ever-changing world of Facebook, be sure to check out their latest Facebook page guidelines on their website.

Facebook cover photo example created using Canva.com

Facebook cover photo example created using Canva.com

4 Easy Ways to Use Your Facebook Cover Photo

1 – Thank your fans. Revlon thanked their 500,000 Facebook fans.

Revlon Facebook cover Photo - thanking fans

2 – Show your product in action. Mary Kay shows a model’s wearing their makeup and signature lipstick color.

Mary Kay Facebook cover Photo - Side of face

3 – Promote your business tagline.

Nike Facebook cover Photo - logo

4 – Promote your other social media sites. In a previous Facebook cover photo, I used an image of me ‘walking’ to show that I was on the move, and thus the social media badges are below.
Make Me Over EB Facebook cover Photo - social media

Remember this…

Cover Photos Do’s:

  • Be creative and experiment with images your audience responds well to.
  • After uploading the image, write a description (caption) for the image so that it will more likely come up in Facebook search. Use words that people are more likely to search for regarding your business, service or page.

Cover Photos Don’ts:

  • All cover photos are public, which means anyone visiting your Page will be able to see the cover photo. Cover photos can’t be deceptive, misleading, infringe on anyone else’s copyright or be in violation of the Pages Terms.
  • Cover photos may not include images with more than 20% text.
  • You may not encourage people to upload your cover photo to their personal timelines.

Resources to help you create a FAB Facebook Cover Photo

Resources to help you keep your Facebook page looking good

In Conclusion

As you use Facebook to showcase your salon services remember to use images that show what you do, who you are and how you can help your clients. The Facebook cover photo and profile area is a great place to start. Using Facebook as part of your overall branding strategy can be beneficial. Just remember to make it FAB and stick to their guidelines.