Why should you create a schedule? Why not live in the moment?
- Scheduling your posts helps you keep focus on your company’s branding message. Since you’ve thought out your post ahead of time, you are more organized and on message.
- Scheduling your posts frees up your time to focus on other daily essentials of your business such as calling customers.
- Scheduling your posts allows for a consistent stream of content on your social media accounts.
Tip: There will be times when you want to have a spontaneous tweet during a tv show, game or event. Use these posts as extra content.
My recommendation: There are many social media schedulers available on the market. My preference has been to use Buffer and Hootsuite because of ease of use (and I’m used to using them). Other social media scheduling tools you might want to check out are IFTT or Sprout Social.
The Buffer app allows a user to post the same social media content across multiple site at various ‘buffered’ optimal times based on your time zone. Pricing starts at zero for individuals then rises to about $399 /month for teams and agencies.
Hootsuite allows users to do bulk-posting. The side-by-side dashboard allows you to see all your social posts, view a feed based on keywords from other accounts, and analyze your posts across the board. There are free plans for individuals with up to 3 social media accounts. However, the pricing goes up to $99.99/month for agencies and teams who manage up to 50 social profiles.
IFTTT helps you do more with the services you love. Connect Amazon Alexa, Facebook, Twitter, Instagram, Fitbit, Slack, Skype, and hundreds more. If you create a post in Facebook and would like to Tweet that same post, IFTTT allows you to do that. If you wan to save all your Instagram photos to your Dropbox account, IFTTT lets you do that.
This is for those who manage a lot of social media accounts for clients. Manage all your social media platforms from one website.
If you’re just starting out your business and want to manage a few social profiles, Buffer will work for you.