Everyone wants to be number one, especially when it come to search engine rankings. “Ebony, I want to get on the first page of a Google search. Can you do that?”
Well, I’m here to tell you that, yes, it’s possible to appear on the first search page. And, no I can’t promise that it will happen. In fact, anyone that makes that blanket promise to you is probably (ok, most definitely) lying. Or, at the very least, just trying to make a sale.
The truth is, search engine rankings are in constant flux. One month, you beef up your content to be found for a certain keyword and you’re flying high. Unfortunately, your competition notices this, and they start beefing up their ranking, too. The struggle is real.
So, how can you ensure that your content gets seen by search engines and, more importantly, by humans that want to read your content?
No promises here, but I’m going to give you my top 10 secrets to help boost your SEO ranking. Follow these and you’re likely to be in good shape. Maybe not first page “good shape,” but at least you’ll have a fighting chance.
MY SEO Secrets Revealed
1. Use Synonyms
Google is pretty smart. If your website is selling art supplies, there’s no need to repetitively use the phrase “art supplies” over and over again. Actually, this will hurt your ranking. Instead. mix it up, just as you would if you were describing your site to a friend (think: tools for artists, arts and crafts, etc.)
2. Blog and Blog Some More
Having useful content for search engines to crawl is super important. It allows your audience to find you using several different search terms.
Be aware, though, that even if you blog twice per week, it may take up to six months for search
engines to really start favoring you. Regularity is key!
3. Don’t Use Too Many Tags in Your Blog Posts
Most of us use platforms like WordPress, where we can categorize our posts. However, putting your blog posts in too many categories can confuse search engines, and your site will likely get left out of the party.
Streamline your tags/categories and just stick to one per post.
4. Promote on Social
The more traffic your drive to your site using social, the more Google will favor the pages viewers are navigating to.
Think of it this way: Google is a business. What is the goal of any business? Isn’t it to give their customers what they want?
Looking at it like that, the more site traffic you have to a page or to your site, the more Google will realize that you’re giving its customers what they want.
5. Stop Using Canned and Stuffy Keywords
Most of us know that keyword stuffing is long gone. It’s spammy, awkward, and it just doesn’t work.
However, some people still have the mindset of using keywords in a very calculated formula. With more and more voice searches performed every year, though, it’s easy to see why keywords need to take a more relaxed approach. So stop thinking like a computer and start thinking like a human.
That’s all any of us wanted when the whole keyword world began, anyway, right?
6. Link to Reputable Sites
Your reputation is usually only as good as who you hang out with. And that’s true online, too.
Linking to reputable sites (and referencing the site or company name) can go a long way to building your reputation as a reliable business.
7. Improve Your Time on Page Stats
Google uses a tool called “RankBrain.” Basically, it measures the amount of time a user spends on your page.
Let’s say your art supply store ranks number three in a search. If your customers click on the search result for your site and spend several minutes there, it’s likely that Google will bump you up in search engine rankings.
How do you increase the time users spend on your page? You need to create relevant, customer-focused content. Use this customer focus calculator to see how your site ranks.
8. Use Long-Tail Keywords
Examples of short keywords are: “art supplies” or “art tools.” Examples of long-tail keywords include: “art supplies in Charlotte, NC” or “cheap supplies for new artists.”
Using long tail keywords may reduce the number of page visits you get, but it will also boost your ranking for those long-tail keywords, since your content will be more targeted to a specific audience.
9. Make Sure Your Site is Mobile-Friendly
Last year, Google announced its switch to mobile-first indexing. Since 60% of searches are performed on mobile, this change was really inevitable.
Use this tool to make sure your site is mobile-ready. https://search.google.com/test/mobile-friendly
10. Get Yourself on YouTube!
Finally, you’ve probably noticed I’m a little obsessed with creating video content. So, if you’re a little obsessed with watching videos, we’re a perfect match.
In fact, YouTube is now the world’s second-largest search engine. If you’re not maximizing your time on this giant platform, you’re missing out on a huge opportunity to boost your search engine rankings.
There you have it! My top 10 secrets for boosting your SEO ranking. Now go forth and rank!
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